Experience earned inside and alongside these brands

Build the foundation. Own the launch.

For 20+ years, I've built go-to-market playbooks in industries where none existed; fintech, cruise lines, casino gaming, charter aviation, ecommerce. Regulated, complicated, high-stakes markets that most marketers avoid. Your launch gets a plan built for your waters, not a template.

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How We Work Together

  • A vintage-style brass compass and map tools arranged on a large map in front of a scenic window view of snowy mountains and water at sunrise.

    New Market Navigator

    Your GTM playbook works; until the market changes the rules. When you're launching into a new or regulated market, I go learn it firsthand: the regulations, the practical roadblocks, the nuance no research report flags. Then we rebuild your go-to-market strategy for the market as it actually is.
    Best for: product leaders at $10M+ companies entering regulated or unfamiliar markets.

  • Four silhouetted people in futuristic uniforms stand in a high-tech control room, facing a large holographic globe of North America with glowing interface graphics and orange light accents in a dark blue space-themed setting.

    The Corporate Jam

    Whether it's a campaign sprint, a product launch kickoff, or an offsite your team will actually remember, a Corporate Jam is built around your goals. It is a facilitated sprint that gets product, marketing, and sales building together instead of handing work over walls. It's the same foundational framework that drew 116 product marketers from 10+ countries to the PMM Jam Beta, adapted to your team.

    See it in action: Check out highlights from the most recent Jam 
  • An underwater scene featuring a weathered wooden treasure chest, a compass, and an old map resting on the ocean floor, with light rays filtering through the blue water.

    Davy Jones Locker

    Every treasure Plankowner has hauled up from the deep — logged, as tradition demands, in Davy Jones' own records.

    Templates, frameworks, and field notes from 20+ years of launches in complicated markets, plus events like PMM Jam and the Skills Clinic series, and so much more.

    Browse the content now 
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Every ship remembers her first crew.

A plankowner is a member of the crew that commissions a new ship
"In Honored member of the Illustrious Crew which forever distinguished itself when it Commissioned and therefore, for this good and sufficient reason is entitled by the Laws of the Sea to all the rights and privileges of a PLANKOWNER, and is hereby granted clear, free, open and unencumbered title to one plank of the deck of the above mentioned command: selection to be made in order of seniority according to the treasured and honored records contained in Davy Jones’ Log. DISOBEY THIS ORDER UNDER PENALTY OF OUR ROYAL DISPLEASURE."

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